• Singularity Web Design

    Websites with minimum noise and maximum signal, quickly and affordably created.

What We Do

  • Bespoke Web Design

    I can deliver a striking, minimalistic site that lets your message and work speak for itself.

  • Content Management System Tutorials

    I can give you complete control of your website by teaching you an easy-to-use Content Management System, allowing instantaneous edits and freeing you from ongoing web design and management costs.

  • Branding and Graphic Design

    As an art school graduate and working artist, I am experienced in graphic design, colour theory and typography.  I can integrate your existing graphic and branding, or help you create a fresh look.

  • eCommerce

    We offer Ecommerce solutions that transform your site into a money-making machine

  • Digital Marketing, Crowdfunding and Social Media

    Having run and built the website for Massive Small’s Kickstarter campaign (that raised over £33k, far exceeding its target of £20k). I am well positioned to offer advice on Digital marketing, Social Media and/or Crowdfunding strategy.

Minimalistic

A pared down interface means immediate connection

Visitors to your site on average only read ten to twenty words on a page: I ensure your core message and value proposition is succinctly and directly communicated.

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Antoine de Saint-Exupery

Enchanting

Gripping Visuals that Entrance your Audience

This can be one of the most powerful techniques to create an emotional reaction in the viewer. I use advanced image compression and cacheing to ensure even large images load super fast.

Lightning Fast

Frictionless User Experience

Even a small delay in loading gives the user a subconscious negative reaction. A pared down site, alongside specialised hosting means a site that loads in a flash and is smooth and reassuring for the user to navigate.

User Centred

Aligning the users’ perspective and journey through your site

I create a user journey optimally converting leads into clients and users into customers.

Economical

Simplicity Saves Money

My efficient design process means you are rapidly up and running with a powerful site. I don’t waste time with unnecessary bells and whistles, meaning my fee is significantly lower cost that of most developers.

Transparent

Open and Direct

The client relationship the most important part of the process. We will always try and be upfront in communicating clearly with you on every aspect of the job, including the very first conversation, meetings and costs.

SUPER FAST

Users won’t stick around while your site loads – a Singularity site is shaped so as to load the resources you wish to display as quickly as possible.

ENHANCED NETWORK

With integrated Social Media, you can reach more clients than ever. We can also sync your site with your social media platforms, making keeping everything up to date effortless.

SECURITY

We use the latest security software to ensure your site remains safe from hacking, viruses or other threats. In addition if you use our recommended hosting service your site is backed up safely every night.

SEO FRIENDLY

We build all of our websites to search engine friendly standards; this can greatly benefit positioning in search engines. We also offer an array of ongoing optimisation, to boost the performance of your website.

RESPONSIVE DESIGN

With more and more people using mobile devices, responsive web design has never been more important. We ensure your site adapts to be perfectly optimised for any size of screen.

Portfolio

Some of our Work

We have worked on a wide range of projects for clients with very different requirements.

Click the tabs above to look at some of our sites in more detail.

Massive Small

www.massivesmall.org

Gripping, Inspiring, Advanced.

A Social Enterprise advocating sustainable, democratic urban development.

To help inspire the viewer we used powerful full-screen imagery alongside an unconventional and bold site design. Breaking the organisations’ core message into small chunks, we added compelling illustration, explaining a complex theory in easily digestible components.

Mayamiko

www.mayamiko.org

Charming, Compelling, Clean. 

A charity providing training for African communities to tailor beautiful fashion items which can then be sold in high-end markets. 100% of the profits are reinvested into the communities. Our challenge here was both to showcase these unique fashion items while also highlighting the positive changes made to the community through this process.

VisionWake

www.visionwake.com

Stark, Intense, Entrancing.

A website for an unusual computer game focused on creating an immersive and meditative experience for the player. The goal here is to create a sense of having entered a realm of mystery that draws the viewer in. Strong use of a yin/yang stark black and white theme was central to this design.

Testimonials

“Andrew was keen to understand our needs and aspirations. He proactively developed ways of displaying our vision and went the extra mile to ensure we got the best possible result.

We are incredibly proud of and pleased with it!”

Paola MasperiChair, Mayamiko

“Our site is engaging and easy to use. The layout is professional and clearly presents the information.

Singularity have done all this very economically, perfect for a not-for-profit organisation like us.”

Bryn KewleyLeader, Net Impact London

“My artist website is a fantastic platform for me to showcase my work online.

As an artist it was important my work was given the fullscreen to breathe, while being easy to navigate between pages.”

Clare FlatleySculptor

“Singularity Web Design has been the most prompt, friendly, helpful and reliable web design team we’ve had the pleasure of working with.

We’d recommend them to anyone.”

Paola CuffaloDirector, Opera Lyrica

“Singularity has produced an extremely elegant design that works well and is easily navigable.

It shows my work in its best light and I am delighted with the result.”

Rose LongArtist

“Andrew was responsive to my design brief while contributing his own great ideas

I couldn’t be happier with how the website turned out!”

Tom HuntIllustrator

Different Goals for Different Clients:

  • Create a unique and emotive experience, enthrall your public.
  • Value your creations in a digital gallery that does them justice.
  • Express your vision and creative aesthetic individuality.

As an artist, your goal is different to that of most websites. Rather than succinctly communicate a value proposition, you are instead creating an emotional experience for the viewer. This is an aesthetic space, a digital gallery wherein your art needs to be showcased and valued most by its surroundings.

And it is this that can get your practise to become known and work of your unique creations to spread through the internet.

I am currently a practising artist, working in ceramics and digital media. I have built many artists’ websites before, and having studied fine art at university, and have studied colour theory, proportion, and other relevant techniques. Thus we can effectively work together to make a site that has the necessary aesthetic balance to appropriately display your work and create an immersive user experience.

There are certain online packages targeted directly to artists – in some cases these may be the best options, but even using the best of them there are many pitfalls and potential wastes of time. I can help you navigate around these and along the journey to realise your digital dreams, and help your creations become recognised by a wide audience.

I also know that as an artist budgets are often tight, and thus offer reduced rates for creatives.

  • Stand out from the crowd.
  • Fluently acquire, retain and delight clients.
  • Grow your community and customers exponentially.

Your website is your primary ambassador and best salesman all in one: it is your window to the world, and potential customers will make an immediate impression of your organisation from it. Distilling your value proposition down to a succinct, easily graspable and appealing call to action, showcased in a striking and appealing interactive visual experience. This is the heart of excellent web design.

I have worked for six years as an independent entrepreneur in the field of environmental sustainability and urban development. In this time I built and managed our websites, and also managed our digital marketing and communications. I have also over the years built many sites in the past for a variety of clients . You can see some of these in the portfolio section.

My experience here can be brought to bear to help your website  immediately communicate a value proposition as well as contain an efficient user journey that is capable of  converting leads into clients and users into customers. In collaboration we can craft a one-of-a-kind, unique strategy that is designed to help you win.